The bathroom hardware industry has always been closely linked to the real estate sector. This year, due to the impact of real estate regulation and control, the plumbing and sanitary ware market has seen a downturn. Looking back at history, the industry's peak periods were largely driven by the booming real estate market. The years 2005 and 2007 marked three years of rapid real estate development, and as a downstream industry, the plumbing and sanitary ware market also experienced significant growth. Even during the global financial crisis in 2008, the overall momentum remained strong.
The past of the plumbing and sanitary ware industry can be described as modest and humble. It was a small industry with a relatively low proportion within the broader furniture and building materials sector. Companies were generally small in scale, and the industry’s influence was limited. However, things have changed dramatically in recent years. Today, the industry is experiencing a transformation, and experts point to three key trends that define its current state.
Luo Baihui, chief analyst at Jinmojia Power Network, highlights that the industry has become more active, with exhibitions and conferences gaining traction. Last year, the Guangzhou industry conference attracted over a thousand participants, including representatives from government departments. This surge in interest is evident in several areas.
First, there is a growing trend of cross-border expansion. Companies from the door and window, flooring, furniture, and kitchen appliance industries are entering the plumbing and sanitary ware market. In the past, most brands in this sector came from the building materials and flooring industries. Now, the home appliance industry brings several advantages to the table. First, these brands have strong reputations and are more established than many in the plumbing industry. Second, they have advanced marketing strategies and skilled professionals. Third, combining kitchen appliances with plumbing products creates a comprehensive home solution, which is a compelling concept. However, plumbing stores still serve as an ideal channel for integrating large home appliances. As a result, many appliance brands treat plumbing products as accessories rather than core offerings, which is one reason why they struggle in this space.
Second, there is a surge in investment. Wealthy individuals from regions like Guangdong, Fujian, and Zhejiang are pouring large amounts of capital into the industry. They typically use two methods: either creating new brands or acquiring existing ones through capital operations.
Third, there is a talent boom. Professional brands in the industry are seeking rapid growth and are actively looking for skilled professionals and financial support. Both cross-border companies and high-growth firms have strong capital backing. This competition is attracting top talents from various fields, improving the overall quality of the workforce.
Although the current heat in the industry may seem intense or even excessive, Luo Baihui believes the market will eventually become more rational. Looking ahead, the industry is expected to develop in three main directions. First, the level of specialization will continue to rise. Raw material and hardware suppliers will become stronger, while manufacturers and distributors will become more professional. Second, the industry will grow significantly, with annual growth rates reaching around 40% and increasing its share in the furniture and building materials sector. Third, certain brands will emerge as leaders, with more mature business models. Concepts such as direct operation, franchising, full-home solutions, and low-end chain models will lead to the rise of major players who dominate the market.
As business models mature, professional division becomes more detailed, and leading brands expand, the plumbing and sanitary ware industry is set for a period of rapid and sustainable growth.Polyurethane Panel Molding Corners CP264-11 matchs Panel Molding CP264.
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