Sichuan Shoe Company Seeks New Market Breakthrough

On March 5, the European Court of First Instance dismissed five lawsuits filed jointly by Chinese shoe-making enterprises. This means that by March 2011, Chinese shoe-making enterprises, including Sichuan shoe-making enterprises, may still be subject to anti-dumping duties of up to 16.5% on the EU market.

In response, Li Ying, general secretary of the Sichuan Footwear Import and Export Chamber of Commerce, told reporters yesterday that such anti-dumping duties are unfair, but Sichuan shoe-making enterprises are also prepared to increase the added value of shoes and improve the grade and technical content. Sichuan's largest footwear export company and Chengdu Aimenger’s relevant person in charge told reporters that a pair of women’s shoes can now sell for 260 Euros on European footwear counters. Relying on the new positioning, it can effectively absorb the high anti-dumping duties imposed by Europe. .

Li Ying said at the same time, “With the help of the China-ASEAN Free Trade Area, the eyes of Sichuan shoe manufacturers have begun to enter the emerging markets not only in the EU but also in ASEAN, Eastern Europe and other emerging markets.” According to Chengdu Customs statistics, in January of this year, Sichuan’s total Exports of 12.59 million pairs of shoes, valued at 71.46 million US dollars, respectively, compared with the same period last year increased by 1.3 times and 38.3%, a significant increase in the value of the trend, including Russia, Kyrgyzstan and other markets, the growth rate of exports faster.

However, the implementation of anti-dumping duties by the EU is still a burden on Chinese shoe manufacturers. According to incomplete statistics, since the anti-dumping measures against Chinese-made leather shoes in October 2006, China's leather shoe exports to the EU have fallen by 20%, directly leading to the loss of 20,000 Chinese workers.

At present, the EU is the third largest export market for footwear in Sichuan. There are more than 10 shoe companies in the province that have business contacts with EU dealers. Anti-dumping duties will increase the purchase costs of local distributors by 10%, and increase the percentage of Sichuan enterprises by about 3%. the cost of. At the beginning, after the implementation of the anti-dumping duties of the European Union, orders for Chengdu's export shoe companies had fallen by more than 80%. Intern reporter Xi Dawei

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