As the Spring Festival approaches, many furniture stores and decoration companies in Nanchong are offering special promotions. According to reports, while discounts are available, the furniture and decoration markets are experiencing a stark contrast — the furniture market is booming at year-end, but the decoration market is relatively quiet.
In response to this situation, industry insiders say it's "very normal." While some people are rushing to take advantage of the deals, others are waiting for the best time to make their moves.
**Furniture Discounts Attract Busy Shoppers**
Walking into the Silk World Furniture City in Shunqing District, it's clear that various brands are running aggressive promotions. A sales representative from Jinsong Home Furnishing on the third floor said, "We're doing end-of-year clearance, and prices are much lower than usual. Now is the perfect time to buy furniture for the New Year."
Ms. Li, who was shopping for new furniture, shared her experience: "Our home has old furniture, and since our child is growing up, we want to update the living room. We were looking for a new sofa last December, which cost over 2,000 yuan. Today I saw the same sofa priced at just 1,200 yuan due to the promotion. My husband and I decided to go ahead and buy it, along with a coffee table."
**Home Improvement Projects Are Slowing Down**
Meanwhile, the home improvement sector is seeing fewer new orders at year-end. Mr. Li from a renovation company on Binjiang Road said, "We also offer discounts, but starting a project now isn't practical. Even if you place an order, work will have to wait until after the holiday."
Mr. Zhang, another industry professional, added, "Most of the renovations before the festival were not placed in the final weeks. People tend to book during the 11th or earlier, but installation usually happens in November or December. January is actually quite slow."
Ms. Hu, a homeowner who recently moved into a new house, said she planned to decorate before the Spring Festival but found out that most companies would be unavailable until next year. "Even though they offer small discounts, I’d rather wait until after the New Year to avoid any issues," she explained.
For the decoration companies, a staff member noted, "Current orders can’t be completed quickly enough before the holiday. Most workers are just wrapping up previous projects. Although there are promotions, they haven’t had much impact. People still prefer to wait."
**Why This Time Is Considered the Best for Year-End Deals**
Despite the overall slowdown, some consumers are taking advantage of the promotions. Industry experts suggest that this is the best time to make purchases. There are three main reasons: First, the profit margin is high, as many companies collaborate with furniture brands and suppliers to offer one-stop shopping with significant cost savings. Second, there’s a higher safety factor, including free inspections, measurements, design, and full-room coordination. Third, it’s a chance to avoid future price hikes.
According to data, due to factors like smog, cement and sand prices have risen sharply since November and December last year. Industry analysts predict that material costs will continue to rise in the coming year, making it a wise decision to act now.
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