Sanitary market: national sanitary ware brands are increasingly becoming the first choice for consumers

The dispute over the Diaoyu Islands continued to escalate and Sino-Japanese relations were tense. The wave of Chinese "boycotting Japanese goods" has been wave after wave. Throughout most of China's economic sectors, Japanese products occupy an important position. Not only in the electronics industry, the automotive industry, but also in the seemingly insignificant areas of sanitary ware, in fact, in the bathroom market with an output value of hundreds of billions, there is still a non-negligible presence of Japanese companies. In the wave of boycotting Japanese goods, we have seen that Japanese brands have also received great impact in the sanitary industry. For domestic sanitary ware brands, can we get a share of the Chinese people's boycott of Japanese goods?
The development of the sanitary ceramics industry is inseparable from the efforts of domestic sanitary ware enterprises for many years. Especially in the last ten years, a large number of national sanitary ware brands have emerged as the times require and gradually developed. The situation of China's sanitary ware market is controlled by individual foreign brands. The competition is becoming more and more fierce. .
Before 2003, Kohler dominated the high-end market of Chinese sanitary ware. During the period of 2003-2007, TOTO sprang up and formed a three-legged situation of TOTO, Kohler and American Standard. In the active international brands in China, it is similar to TOTO, even higher than TOTO. There are also a lot of Inai. Such as the United States American Standard, Kohler, Moen, Delda, Germany's Hansgrohe, Duravit, Leyi, GROHE; Spanish brand music and so on. When the Japanese brands represented by TOTO and Ina were hit, domestic brands faced some equally powerful “enemies”, but throughout the Chinese sanitary ware market, domestic products always occupied a dominant position.
Compared with foreign brands, domestic sanitary wares face more difficulties in the development, but we have gradually discovered that a large number of national brands are growing and daring to compete with international brands. Foreign foreign brands have inherent advantages in development. They have a long history of development. They have mature operation modes from technology accumulation, talents and marketing. From high-end market to high-end market, they have occupied advantageous resources and seized the market. The suppression of the rise of Chinese sanitary wares has created a very strong barrier.
Before entering the Chinese market, these foreign brands have developed more than one hundred years, and the business operation mode has matured. For example, TOTO has a market share of about 70% in Japan, and Kohler has a market share of about 40% in the United States. Whether it is the mode of producing products, the mode of market research, the mode of space, the mode of channel network deployment, the mode of terminal promotion, and the mode of competition with competitors, are all ready-made models, and are constantly improving models.
In contrast, Chinese companies seem to be "weak." Mainly to mention the innovation and breakthrough of the enterprise. As a high-energy manufacturing industry, sanitary ware has always been very criticized in terms of resource consumption and workers' working environment. In particular, some small workshop-style factories have a bad environment. Their products are dumped at low prices, but they fail to count invisible social costs and gain a place in the low-end market. However, with the country's stricter supervision, industrial optimization, rising labor costs, and control of energy resources, this mode of exhaustion, fishing, drinking and quenching thirst will be eliminated.
In addition, the technological innovation and product innovation of domestic brands are limited by the strength of their own enterprises. On the one hand, due to the influence of the cultural environment of the domestic cottage, the product homogeneity seen in the terminal is serious, and the domestic brands are in the price war. , making the company's development stamina insufficient.
The production lines of foreign famous brand enterprises are very long and complete in variety, covering high, medium and low-end markets. Due to its brand awareness, consumers have a high degree of recognition of the brand, forming a market blockade for Chinese sanitary ware brands. For example, TOTO bathroom, the price of the low-end toilet terminal is only 600 yuan. More than 600 yuan to buy a toilet, increasingly infiltrating the mid-to-high-end market occupied by domestic first-line sanitary ware brands, impacting the price advantage of Chinese sanitary ware brands.
However, it is precisely because of the situation of external worries that there are still many ethnic sanitary ware enterprises that thrive. Under the circumstance of the suppression of foreign brands and the homogenization of domestic brands, the prominent encirclement has occupied a place. Among the domestic first-line sanitary ware brands, Chinese companies represented by Siwei Sanitary Ware, Huida Sanitary Ware and Wrigley Sanitary Ware have become the backbone of the Chinese sanitary ware market.
The relevant person in charge of the marketing department of Siwei Sanitary Ware Group Co., Ltd. said: "In the sanitary ware market, China's national sanitary ware enterprises have the confidence and strength to compete with foreign brands. With the development of the sanitary ware industry, consumer consumption is becoming more and more rational, not Weiyang. Is a respect. Four-dimensional bathroom is also involved in cooperation with international brands. For example, in cooperation with the top sanitary ware brand Duravit, the quality of domestic products is increasingly recognized. Although foreign brands are circumventing and prices are penetrating downwards, they face numerous environments. Difficult, domestic goods must face the difficulties, only in the market competition, will sharpen the enterprise and keep pace with the times."
When talking about boycotting Japanese goods, the relevant person in charge of Siwei Sanitary Ware said: "It is better to replace Japanese goods by boycotting Japanese goods. China has joined the WTO and fully participated in the market competition with international brands. We understand and support the Chinese people in the Diaoyu Islands incident. National sentiment, but in the competition of Japanese sanitary ware brands and even other sanitary international brands, we must recognize our own deficiencies on the one hand, and dare to “bright swords” on the one hand, and support national brands not only as emotional appeals, but also as rational appeals. National brand products are abundant, and there are many choices. The quality of first-line sanitary ware brands is not lost to international brands, and the price-performance ratio is higher than that of international brands."
The author visited a number of stores and found that the current sanitary ware market has ushered in the sales season of Jin Jiu Yin 10, but it is still not very prosperous. More customers are just customers. When choosing a bathroom brand, they choose a domestic sanitary ware brand. They randomly interview a consumer who has just placed an order from a bathroom store. When it comes to choosing a national brand or a foreign brand, consumers say A very real sentence, that is who is the best choice. Perhaps this is the most quaint shopping view of most consumers.
And our national sanitary ware brand should indeed be supported by the people. It is precisely because of these sanitary ware enterprises that compete with international brands that we will not let foreign brands stand out, so that we have more space when we choose. , with more quality and cheaper bathroom products to choose from.

Product Description
PTFE Rod
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Item Unit Value
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