Review of the furniture exhibition after the exhibition: "Four obvious, three innovations"

Recently, the 22nd International Furniture and Furniture Machinery and Materials Exhibition and Home Furnishings Exhibition, which lasted for 5 days, closed at the Houjie Town Exhibition Center in Dongguan, Guangdong. Driven by the favorable influence of the furniture industry policy and the effective investment promotion of the organizing committee, the exhibition area and the number of exhibitors in this exhibition are not inferior to the previous ones, paying more attention to brand development and domestic sales expansion, showing the "four obvious, three major innovations". situation. Four obvious: First, the confidence in the development of the industry has been significantly enhanced. With the gradual recovery of the economy, many furniture companies have taken this exhibition as an important opportunity to seize the market opportunities, and have launched new products to grab the market. For example, City Window Furniture Co., Ltd. has built a huge exhibition space of 1,500 square meters, and brought together nine series of brands including solid wood, panel, board and wood and soft body. Dynasty Furniture Company launched a new Olympic home series to Olympic health. The environmental protection concept perfectly interprets the modern, simple and fashionable home style; Huawei Furniture Company spent 8 million yuan to develop two new products such as “Warner” and “Century Home” and invited domestic famous dealers to appreciate. Second, the trend of domestic sales of enterprises has increased significantly. This exhibition provides a good way for furniture companies to explore the domestic market. On the opening day of the exhibition, Taisheng Group, a leading furniture company, opened a 7,000-square-meter “Huanmei Fashion Exhibition Hall” on the furniture avenue next to Hall 3 as the flagship store to open the domestic market; Dickson Furniture Co., Ltd. The domestic sales ratio was adjusted to 70%; Jingtong Furniture Company focused on introducing the brand new marketing model to the national distributors, and further expanding the domestic sales channels for enterprises. Third, the product design level has been significantly improved. This year's exhibitors generally attach importance to design, and the overall design level of the products has been significantly improved. Many companies start from their own actual conditions, conduct detailed market surveys in the early stage of design, determine the object of product consumption, and widely collect dealers' opinions to make products closer to consumer demand. Fourth, the original protection has been significantly enhanced. According to statistics, the new products and new brands exhibited in this exhibition are obviously more than in previous years. In order to better protect originality, the organizing committee worked closely with the Municipal Intellectual Property Office and the Municipal Intellectual Property Protection Association to further strengthen the rights protection work at the exhibition site. Three major innovations: First, the exhibition model has been innovated. The organizing committee cooperated with Jane Eyre Home and spent 20 million yuan to set up a 40,000 square meters exhibition, wholesale and retail three-in-one "Fame Furniture - Jane Eyre Home Decoration Center" in the No. 2 Hall. Create a business model of exhibitions combining retail and retail, and further improve the industry chain of the exhibition platform. Second, the exchange platform has been innovated. In cooperation with the Italian Piguet Design Studio, the organizing committee invited 16 designers from 14 countries to set up a “Designing New Generation Exhibition” in the “Creative Design Space” to provide furniture companies with one-on-one designers. Exchange opportunities to improve the substantive effects of the exhibition. The third is to innovate in the form of the group. This year's exhibition held the launching ceremony of the global furniture industry transformation and upgrading forum and the Asia-Pacific International Furniture Materials City “Decoding Asia-Pacific City” strategy, and held the launching ceremony of the first Guangdong Furniture Brand Alliance Raw and Auxiliary Materials Joint Procurement Conference. Furniture companies are expected to form a group. Participate in procurement and effectively reduce the cost of raw materials procurement.

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