[China Aluminum Network] With the rapid growth in the domestic market demand for architectural aluminum curtain wall, foreign companies have stepped into the domestic market, and domestic aluminum curtain wall companies have also actively expanded to the international market with the advantages of domestic human resources. The industry is unprecedented and the market is becoming more internationalized. The stronger it is. According to expert analysis, in the next few years, the aluminum curtain wall industry will gradually enter a period of calm development, and the market will gradually show eight major development trends.
The future market development of aluminum curtain walls is forecasted and analyzed. The total aluminum curtain wall market will continue to maintain a steady growth trend. At present, the construction industry has become China's consumption hotspot and economic growth point, domestic demand will gradually increase, the Beijing Olympic Games, the Shanghai World Expo, the Guangzhou Asian Games, the development of the western region, the revitalization of the northeast, the transformation of various cities and the construction of new cities, aluminum curtain wall The total market will continue to grow.
Second, a market structure dominated by large-scale enterprises and assisted by SMEs is formed. At present, aluminum curtain wall industry has formed a technological innovation system represented by more than 100 large-scale enterprises and more than 50 backbone enterprises with over 100 million yuan output value. The industrial output value of these large-scale backbone enterprises accounted for about 50% of the total industrial output value of the industry. In the national key projects, image projects of large and medium-sized cities, urban landmark buildings, foreign-funded projects, and foreign engineering construction, the entire industry has been established. A good market image has become the main force in the industry's technological innovation, brand excellence, and market development.
Thirdly, due to the impact of energy conservation policies, the domestic product structure of aluminum curtain walls will undergo major changes. The aluminum alloy curtain wall is still dominated by open frame, hidden frame and aluminum curtain wall. The unit type curtain wall has good development prospects in large and medium-sized cities. Aluminum alloy double-layer, intelligent, and sun visor curtain walls will gradually mature and improve. The market share of aluminum curtain walls in the building curtain wall market will remain above 55%, and the product structure will undergo major changes. Affected by the national building energy conservation policy and energy crisis, the proportion of energy-saving and environmental-friendly aluminum curtain walls will be greatly increased.
Fourth, environmental protection and energy conservation will become the theme of aluminum curtain wall enterprise development. In the 2008 Beijing Olympic Games, the three concepts of “Green Olympics, High-tech Olympics, and Humanistic Olympics†were put forward. The Olympic Games project must also be a high-standard green project. With the arrival of a well-to-do life, consumers are increasingly demanding their own living environment. Green consumption has become the dominant concept of the leading construction consumer market, and green consumption has brought tremendous green business opportunities. Therefore, in order to meet the needs of green consumption and develop high-performance, high-tech ecological building curtain walls, we must not only consider the effects of building facades, the basic physical properties of the curtain walls themselves, and the cost, but also hook up the overall design of the curtain walls and the ecological environment. For the curtain wall after construction can have good performance, reduce pollution to the environment, to create a comfortable environment for people.
Fifth, aluminum curtain wall products have little difference and competition is fiercer. Aluminum curtain wall market competition is more intense. As the aluminum curtain wall industry has entered a stage of initial maturation, the degree of competition is fierce, resulting in the current reduction in profits of various companies. The building curtain wall market is increasingly rich in products, forming a diversified market structure dominated by four major materials: aluminum, plastic, wood, and steel. New products and new technologies will appear in the application of new products, and aluminum curtain wall products will be more than other industries. Product differentiation is small and competition is fiercer.
Sixth, the credit crunch will occur, and large and small enterprises will have the “Matthew†effect. The slump of state macroeconomic policies, the tightening of bank credit, and the increase in bank interest rates have led to a vicious competition environment, and the project has been heavily funded. As the state requires all construction units to provide migrant workers with wage deposits, increasing the construction unit's replenishment, objectively occupies part of the cash flow, the company's cash flow rate is reduced, increasing the difficulty of corporate cash flow. On the one hand, large-scale aluminum curtain wall enterprises can increase the possibility of obtaining larger projects, and SME development is relatively difficult; but on the other hand, small and medium-sized aluminum curtain wall enterprises can also combine their own advantages to find “short-term fast†projects and increase the rate of capital turnover. .
Seventh, product development and technological innovation will become the company's core competitiveness. Product development is more rational. It will comprehensively analyze and guide product development according to the characteristics of local climate, local cultural and cultural needs, economic development status, and energy conservation and environmental protection requirements. At the same time, it will introduce advanced international technologies and materials for product development. Development.
Eighth, the scale and internationalization of competition. The industry has developed into a grouping and large-scale development trend, and the industry's upstream, middle, and lower reaches are closely linked. Vertical integration: integration of resource advantages, raw material production enterprises to the curtain wall production and installation; horizontal integration: competition enables some companies to realize the importance of working together, and collaboration helps the development and development of the market, and also helps between enterprises. We must make full use of our limited resources and advantages, and pay equal attention to both inside and outside, maintain our competitive advantage, and form a common development of the alliance.
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