The article discusses the potential for a recovery in furniture consumption following the Spring Festival. This year, the domestic consumer market has shown strong growth, with significant increases in sales across retail, fashion, and food industries. According to data from the Ministry of Commerce, on Chinese New Year’s Eve, retail and catering businesses saw a 14.7% increase compared to the same period in 2012, with total sales reaching 390 billion yuan.
During the holiday, digital products experienced the highest growth in sales. Smartphones, tablets, and digital cameras have become popular gifts and purchases, reflecting a shift in consumer preferences towards technology-driven items.
Interestingly, while the building materials and decoration market was relatively quiet during the Spring Festival, stores selling home décor and household items saw increased foot traffic. Many consumers took this opportunity to add festive touches to their homes, signaling a possible early sign of activity in the home improvement sector.
As the Spring Festival season comes to an end, the question arises: will furniture consumption pick up? The home improvement market is expected to enter its peak season soon. Sanitary Ware, ceramic tiles, flooring, and paint retailers have already started operations and are receiving customers. Some stores report a notable increase in orders compared to previous years, with a 10 percentage point rise in sales.
Home improvement plays a crucial role during the "Spring Festival Consumption" period. Based on past trends, renovation activities typically begin in March each year. Due to rising material prices over recent years, many homeowners have already signed contracts and are waiting for the right time to purchase major materials. Additionally, some consumers visited building material markets before the end of the year and plan to place orders after the holiday, creating a noticeable trend in the market.
Home decoration can be broadly divided into two categories: basic equipment and main materials. Basic equipment includes waterproofing, plumbing, ceiling installation, leveling, wall base, painting, door covers, tiling, and woodworking furniture. Main materials include doors, flooring, ceramics, sanitary fixtures, lighting, cabinets, beds, mattresses, switch panels, and curtains.
For a 70-square-meter apartment, the average renovation cost is around 45,000 yuan, while a 100-square-meter home may require approximately 78,000 yuan. The distribution between basic equipment and main materials usually follows a 5:5 or 4:6 ratio.
According to industry statistics, the number of new and second-hand home renovations is substantial, contributing significantly to the home improvement market. For example, bathroom renovation accounts for about 10% of the entire project. Although it's not the largest portion, it is essential as it affects the comfort, safety, and overall quality of life in the home. Experts recommend careful planning and attention to detail, and the "gold standard" proposed by Gold Medal Bathroom in 2012 has become a trusted reference for selecting sanitary fixtures and fittings.
ZHEJIANG KINGSIR VALVE CO., LTD. , https://www.cn-kingsir.com