As the New Year approaches, the furniture market is entering its final stage of holiday promotions. In many furniture stores, in addition to special offers and discounts, some retailers are also implementing clearance sales for specific models, which have attracted a large number of customers.
"End-of-year clearance," "Year-end big sale," "Clearance to make space"—these phrases are commonly seen on store signs. Many furniture merchants are actively trying to capture the pre-holiday market. However, unlike the large-scale promotions launched by major brands on New Year’s Day, the current strategies differ. Some claim to offer direct factory prices, while others focus on clearing out certain products at reduced rates.
"One of these items is being discontinued, so it's being sold as a clearance item," said a sales associate, pointing to a foyer cabinet priced at 3,400 yuan. This product was previously promoted during "Double 11" and New Year's Day, with prices dropping to 3,000 yuan at times. Now, due to the clearance, it's available for just 2,600 yuan. The reporter noticed that most of these clearance items are dining tables, coffee tables, and chairs, with discounts often around 30%.
Before the furniture festival, large-scale shopping has come to an end. Most consumers now purchase smaller or scattered household items. However, industry insiders advise buyers to confirm delivery dates before making a purchase to avoid any delays.
At the end of the year, inventory levels in the furniture mall are low. Even if a customer places an order immediately, they may not be able to pick up the goods right away. "Are you looking for goods from years ago? Or do you need this sample? The quality is the same, and since it has been in the store for over a month, it's safer to use."
"We don’t have much choice. With the New Year approaching, most factories are closed and won't ship. If you place an order now, it might not be shipped until after the Spring Festival. Plus, some staff members will leave early for their hometowns, leaving fewer people available for delivery and installation. If your furniture requires assembly, it might not arrive on time before the holiday."
Promotional Bags,Eco Friendly Promotional Bag,Non-Woven Promotional Bag,Promotional Drawstring Gift Bag
Dongguan C.Y. RedApple Industrial Limited , https://www.hpgbags.com