At present, there is no cabinet company that can do all the regions strong, so all cabinet companies have weak areas. The reason why some regions are weak is because sales in these regions are weak. To change the weak areas, we must keep a tight grasp of hard sales, to create hard sales as the center to operate the market in order to achieve sales.
First, the clever combination of product mix boxing products is the root of the market, only the clever combination of product mix boxing, build a horizontal combination of different levels of products and different types of products, can be rooted in the market, so that the market consumer groups, network density, products Maximum flow speed and flow. Among them, we must focus on making a good double-handed fist. First, we should push a product that is competitive enough and has a high potential. We must create a leading product for the rapid increase of market share; second, we must cultivate a product that can enhance brand image and influence. , to create a reputation for the improvement of market status.
In the rapid development at the same time form a good tradition of regular launch of NEW Products, every new product launch is widely concerned by customers. Professional, dedicated and well-designed to communicate the freedom, elegance, warmth, and stylish life philosophy. Innovation is one of the driving forces for a company's long-term development. Cabinet companies need to devote a lot of effort to talent training and designing talent reserves. After all, this is a very long process. This also considers the capital and design strength of cabinet companies.
Second, open up the last mile marketing marketing to shorten and eliminate two distances: one is the physical distance between the product and the consumer, which is the distance from the cabinet manufacturers to consumers scattered in every corner; the other is the cabinet products The psychological distance from the consumer is the degree to which the product value meets consumer demand.
To eliminate the first distance, the marketing staff can easily do our cabinet products from the manufacturers to the store dealers, but from the cabinet store dealers to the end customers, the process of shortening the distance is not easy, I put this paragraph The distance is called the last kilometer of marketing. Combining the tailored nature of our cabinet industry, this requires that our cabinet companies must have unimpeded service processes and good professional after-sales tracking to ensure that everything from order receipt to measurement, from order to shipment, from logistics to installation, Accurate, so that the last mile can be guaranteed.
To eliminate the second distance requires our cabinet product planning, design, and manufacturing to create congenital conditions. At the same time, it requires the full promotion of the post-marketing staff. How to communicate with the consumers in the terminal is the most crucial one to open the last kilometer of marketing. ring.
First, the clever combination of product mix boxing products is the root of the market, only the clever combination of product mix boxing, build a horizontal combination of different levels of products and different types of products, can be rooted in the market, so that the market consumer groups, network density, products Maximum flow speed and flow. Among them, we must focus on making a good double-handed fist. First, we should push a product that is competitive enough and has a high potential. We must create a leading product for the rapid increase of market share; second, we must cultivate a product that can enhance brand image and influence. , to create a reputation for the improvement of market status.
In the rapid development at the same time form a good tradition of regular launch of NEW Products, every new product launch is widely concerned by customers. Professional, dedicated and well-designed to communicate the freedom, elegance, warmth, and stylish life philosophy. Innovation is one of the driving forces for a company's long-term development. Cabinet companies need to devote a lot of effort to talent training and designing talent reserves. After all, this is a very long process. This also considers the capital and design strength of cabinet companies.
Second, open up the last mile marketing marketing to shorten and eliminate two distances: one is the physical distance between the product and the consumer, which is the distance from the cabinet manufacturers to consumers scattered in every corner; the other is the cabinet products The psychological distance from the consumer is the degree to which the product value meets consumer demand.
To eliminate the first distance, the marketing staff can easily do our cabinet products from the manufacturers to the store dealers, but from the cabinet store dealers to the end customers, the process of shortening the distance is not easy, I put this paragraph The distance is called the last kilometer of marketing. Combining the tailored nature of our cabinet industry, this requires that our cabinet companies must have unimpeded service processes and good professional after-sales tracking to ensure that everything from order receipt to measurement, from order to shipment, from logistics to installation, Accurate, so that the last mile can be guaranteed.
To eliminate the second distance requires our cabinet product planning, design, and manufacturing to create congenital conditions. At the same time, it requires the full promotion of the post-marketing staff. How to communicate with the consumers in the terminal is the most crucial one to open the last kilometer of marketing. ring.
Fine Chemicals Co., Ltd. , http://www.js-animalnutrition.com