In today's rapidly changing world, the environment we live in, the conditions that shape our daily lives, and the systems that support us have become almost unrecognizable. Over the past few decades, these changes have occurred at a pace far quicker than the GDP growth we once celebrated. In fact, many of these transformations are not natural progressions but rather artificial outcomes of human decisions and policies.
This phenomenon is also evident in the ceramics industry, both in Italy and China. While we've experienced remarkable growth in recent decades, it pales in comparison to the development stories of Japanese and Korean companies from previous generations. Despite this, there are now internationally recognized brands emerging from China, showing promise on the global stage.
One key reason for the slow growth of Chinese ceramic brands lies in the overall quality of our products and services. Although some competitors claim that our ceramic products are comparable to those from Italy or Spain, a closer look reveals significant room for improvement. A thorough evaluation shows that while we're making progress, there's still much work to be done.
When it comes to quality, standards play a crucial role. The concept of standards is essentially about consistency—being able to repeat the same high-quality result thousands of times. A few years ago, I had an interesting conversation with an engineer from a well-known German appliance company. He mentioned that their after-sales service wasn't as strong as Haier’s at the time. I responded by saying that Haier could create a refrigerator that was better than theirs in Germany. He replied, "I believe that, but we can’t just compare a few refrigerators."
Later, after gaining more experience in quality management, I came to understand that true quality isn’t about one or two perfect units—it’s about consistency over time. If we were to produce 10,000 refrigerators and track their performance over years, the best ones would consistently score 61 points or higher. Some might even reach 90 or more, but there will always be a few that fall below 61. Over several decades or even centuries, this difference becomes more pronounced, forming the foundation of brand reputation and trust.
Today, Haier and China’s electrical industry have made tremendous strides. I believe the “61-point theory†can serve as a powerful reminder for the ceramic industry as well. Just like a nation that can sustain power for decades, it's not hard for a company to produce a few top-tier ceramic tiles with scores of 90 or 100. The real challenge lies in maintaining consistent quality across all products, services, management, and marketing—each needing to meet that 61-point standard.
I’ve seen many domestic and international ceramic companies that impress with their high-performing products, but what truly matters is their ability to maintain that level of quality over time. It's the small, consistent details that build long-term brand value.
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