Today, I’m here to share some insights on what the future of the wallpaper industry might look like and how companies in this sector should adapt their marketing strategies. I hope this helps you in your work and decision-making:
In recent years, wallpaper and wall decoration have become a popular choice for home design due to their strong visual appeal and easy installation. While the production process of wallpaper has evolved significantly, its overall promotion and consumer awareness still lag behind its potential.
The idea that "channel is king" has long been embraced by most wallpaper manufacturers. Under this belief, companies have struggled to secure a foothold in an increasingly saturated market. However, as the market has matured, especially in first- and second-tier cities, simply capturing existing market share is no longer enough for sustainable growth.
Currently, only about 10% of Chinese homes use wallpaper, which is far below the 70% seen in Europe and the U.S., and even further behind Japan and South Korea, where the rate exceeds 90%. Industry experts predicted back in 2011 that China would reach a 10% coverage rate by 2015 — but that goal is still not fully realized today.
With China's huge population, once wallpaper becomes more widely accepted, the market could grow exponentially. In today’s dynamic and evolving wallpaper market, companies must focus on creating compelling reasons for consumers to choose their products. Rather than just targeting the current market, they should identify new customer segments and expand into untapped areas.
The best way to grow is not just to take a slice of the cake, but to increase the size of the cake itself. The wallpaper industry is now entering a phase of self-driven development. To succeed, companies can’t rely on market inertia or passive trends — they need to actively shape and guide the market in a positive direction. This will ensure healthy and sustainable growth for the Chinese wallpaper industry in the years ahead.
Wall hung smart toilets are truly state-of-the-art bathroom fixtures, offering a host of features to enhance the user experience and add a sense of luxury to the bathroom.
Space-Saving Design: These toilets mount to the wall, saving valuable bathroom floor space. This is especially practical for smaller bathrooms or if you prefer a more minimalist aesthetic.
Heated toilet seat: A cold toilet seat can be uncomfortable, especially during the colder months. Wall-mounted smart toilets usually come with a heated seat that can be adjusted to your preferred temperature for a comfortable experience.
Adjustable water temperature and pressure: These toilets often offer adjustable water temperature and pressure settings for the bidet function, which allows users to customize their cleaning experience to their liking.
Warm air drying: After using the bidet function, wall-mounted smart toilets often provide a warm air drying option. This eliminates the need for toilet paper and promotes a more hygienic and environmentally friendly method.
Additional features: Some wall-mounted smart toilets may include additional features such as built-in air purifiers, deodorizers, night lights, and even background music or Bluetooth connectivity.
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Guangdong Fabia Intelligent Technology Co., Ltd , https://www.smartfabiatoilet.com