More than a decade ago, the Chinese stone industry began to take off. After nearly a decade of development, the stone industry has become a pillar industry in China's building materials industry. China has become a major stone producing country with the highest output in the world and the second largest processing volume in the world.
According to industry insiders, there are three main reasons for the increase in the economic benefits of the stone industry: domestic infrastructure construction and major national projects require a large amount of stone; the demand for decorative stone for residents' homes has been rising year after year; the export of decorative plates and stone carvings and stone carving products has continued to grow.
The 2010 Shanghai World Expo provided opportunities for further optimization of urban layout, which will definitely drive the development of the building and building materials decoration industry, and also provide new business opportunities for the development of Shanghai stone enterprises.
Starting from the renewal
In the early 1990s, traditional architectural decoration materials represented by ceramics and mosaics could not meet the new demands of the market, and stone as a natural material has the advantages of durability, decorative effect, wide application and other advantages, and the market demand for stone decoration. It is growing very fast. Yuan Guoliang is precisely looking at this market opportunity.
Although China has rich mineral resources, the quality of stone is mixed, and the price of imported stone is still high. The stone market lacks decorative stone brands with stable quality and moderate price. This blank point inspired Yuan Guoliang's entrepreneurial enthusiasm. In 1993, he established the first small stone processing plant in Songjiang, Shanghai, and quickly completed the original accumulation.
A stone processing enterprise that uses stone processing, design, decoration and maintenance is slowly emerging. Jinbo Stone is positioned in the “brand firstâ€. In 2002, Jinbo Stone, Crystal Square Jewelry and Orma Culture Media were completed. Groups based on subsidiaries such as Broad Energy.
Yuan Guoliang said that in the stone industry, China is still a big manufacturing country and a small brand. This is not only not conducive to international competition, when foreign brands seize the Chinese market, the advantages of labor costs will gradually disappear.
Future development depends on innovation
According to statistics, there are 30,000 stone factories in China and more than 2,000 in Shanghai. The phenomenon of homogenization competition is very serious. Enterprises have to suppress each other's prices. Finally, they have to sacrifice product quality. Enterprises cannot improve technology, expand reproduction and form brands.
Innovation stems from the intersection of technology and insight. Yuan Guoliang's understanding of innovation is: products must be technologically advanced and pioneered; the market must be completely explored and discovered; the management of enterprises must constantly update the system and find the best management model. He put forward the concept of “design managementâ€. Jinbo Stone communicates with foreign excellent designers on a regular basis, drawing on the design concepts of various regions and adopting systematic design.
According to customs statistics, in 2004, China's stone exports were 9.43 million tons, and exports earned 1.67 billion US dollars, an increase of 22.8% year-on-year. It is a veritable stone exporting country. The stone that originally only played a role in decoration has gradually become one of the main materials for public decoration. At present, Shanghai's one-year stone market has a capacity of more than 10 billion yuan, and has become a national stone sales center, consumer center, information center and technology center.
According to the incomplete statistics of the Shanghai Stone Industry Association, under the impetus of the World Expo, in 2002, the stone project consumption exceeded 20 million square meters, with a total value of about 6 billion yuan; in 2003, the national stone plate consumption reached 25 million square meters, equivalent weight About 2.4 million tons, an increase of 2.5%, of which domestic stone accounted for 70%.
Experts in the industry pointed out that both domestic and foreign markets have provided more opportunities for the development of the stone industry. If stone enterprises want to develop, they must work harder on quality innovation to be more competitive.
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