2010 is by no means calm for the home furnishing industry in China, and the cabinet industry as an important member of the home furnishing industry is also facing a new test. "The three-pronged approach of scale, standardization and informatization will be the key to the success of cabinet enterprises in the new round of market competition, which will also become a watershed in the cabinet industry." Brand cabinet enterprises have adopted a series of scale, standardization and informatization Such coping strategies will surely move the operation to a new historical level.
Scale to avoid cost pressure
In 2010, the prices of food, steel, petroleum, and construction materials all rose to varying degrees, and the "price increase" has become the topic that consumers and companies are most concerned about. Although this year's government work report has pointed out that appropriate measures will be taken to prevent the overall price level from rising too fast, in the short term, China's cabinet companies still face pressure from rising raw materials and high production costs.
"Large customization and large-scale production can avoid the cost pressure caused by the single production of a certain product. If the cost is low, the market price will be low, and the final consumer will still choose your product." Yao Liangsong said that the cabinet plate increased compared with last year. Under the severe situation of nearly 20%, many cabinet enterprises are precisely absorbing cost pressure through large-scale operations. Therefore, in today's distribution markets such as Red Star Macalline, Actual House, and Lanjing Lijia, it is difficult for consumers to find notices of price increases for cabinet products. Large-scale production and increasing production capacity still require a large-scale manufacturing plant or production base. For this reason, some brand cabinet enterprises have started to make articles around the production base. As the demand in the cabinet market gradually increases, companies will provide quality finished products to the market in a timely manner.
Standardization promotes industry reshuffle
With the increase in the number of urban dwellings and the improvement of people's living standards, the huge market potential of the cabinet industry has always attracted many companies and capital to flock in, ranging from investing hundreds of millions of dollars to large brand enterprises with the most advanced "digital factories" to Only a dozen small workshop-style enterprises have it all. However, what is hiding behind the "hustle and bustle" are: uneven product quality and urgent service level improvement.
After the standard is established, the physical and chemical properties and mechanical properties of the board, cabinet size, cabinet plate shape and position tolerance, and installation requirements are clearly stipulated, and the acid and alkali resistance of cabinet hardware accessories are strictly regulated. This means that the entry threshold for the cabinet industry has been raised, and companies that cannot adapt to the new standard will face delisting.
The cabinet enterprises refer to the international brand enterprises as reference coordinates, build a modern enterprise group operation model, absorb, integrate and optimize resource allocation, and promote the sustainable development of the enterprise with comprehensive, staged and high-level brand construction.
Informatization improves management level
At present, in addition to the efforts to scale up and standardize the industry competition, high-level information management has become the focus of competition in the development of enterprises. Integrating informatization into various management tasks is an effective way for cabinet enterprises in the information age to face market competition and improve their resilience.
In addition, rising terminal costs have also boosted the growth of the B2C market. The cabinet industry is developing rapidly. According to statistics, there are currently no fewer than 400 brands involved in cabinet products in China, and there are countless manufacturers and processing plants. The construction of the terminal sales network is an important condition for the rise of a powerful enterprise, and the construction of the terminal store requires a lot of capital. For the vast majority of small and medium-sized enterprises, and even handicraft-style enterprises, the low-cost, fast-spread B2C e-commerce model provides a good choice for enterprises.
Building a B2C platform has forward-looking significance for the cabinet industry marketing model. As the relevant person in charge of Taobao also said, more than a year of "testing water" found that B2C market potential is far more than the current situation.
The continuous development of the industry also promotes the continuous change and innovation of the company's marketing methods. The 11-year Chinese cabinet industry is a challenge and an opportunity for many companies. Whether it is Yuyue Longmen or a downturn, the destiny is ultimately in the hands of the enterprise. Let us wait and see, who? Will stand out!
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