First, the basic meaning of the Internet of Things
In the post-financial crisis era, where is the driving force for a new round of economic development? This is an urgent issue for many companies, especially high-tech enterprises. At present, many enterprises in our country are no longer satisfied with the production of some "products" with high technological content, but instead aim at the Internet of Things.
The concept of the Internet of Things was first proposed by the Massachusetts Institute of Technology in the United States in 1999. It was originally intended to be the “Internet of Things Connectedâ€. There are two meanings to this: First, the core and foundation of the Internet of Things is still the Internet, which is an extension and expansion of the Internet; secondly, its user end extends and expands to any item and item for information exchange and communication.
From this we can conclude that the so-called Internet of Things (The Internet of Things) is based on the Internet, via RFID, infrared sensors, global positioning systems, laser scanners and other information-sensing devices. The agreement will connect various information sensing devices to the Internet and exchange information and communications so as to solve various problems for customers.
Through the above definition, we can see that the essence of the Internet of Things is to use RFID, wireless data communication and other technologies to construct an "Inter2netofThings" that covers everything in the world. In this network, items (goods) can “communicate†with each other without human intervention. Its essence is the use of radio frequency automatic identification (RFID) technology, through the Internet to achieve automatic identification of goods (goods) and information interconnection and sharing.
In general, the main steps in the development of the Internet of Things can be summarized as the following three points:
(1) Identify the properties of the object. Properties include static and dynamic properties. Static properties can be stored directly in the tag. Dynamic properties need to be detected by the sensor in real time.
(2) It needs to identify the device to read the object's attributes and convert the information into a data format suitable for network transmission;
(3) The information of the object is transmitted to the information processing center through the network, and the processing center completes the related calculation of the object communication.
Second, the transformation brought to the enterprise by the Internet of Things
1. The company must have a new thinking
The application of the Internet of Things is a systematic project that includes policies, regulations, industry guidelines, application habits, and development environment. No single unit can fully control all IoT applications. New thinking is needed for the development of the Internet of Things.
For example, the monitoring module of the air conditioner allows the user to control the air conditioner through remote monitoring. The object of business application is air conditioning. From the user control mode, you can choose to control by mobile phone or computer terminal; from the network level, you can choose wired broadband, wireless broadband or mobile communication network to access the air conditioning; for the air conditioning monitoring module, you can also choose the cable , wireless or mobile communications. In so much space to choose from, the core of business applications is how to find profitable models, and let all parties accept this profit model. For this project, companies should change their traditional thinking. First, they should use business applications as their starting point, formulate new project development processes, and seek a reasonable and cooperative win-win model.
2. New opportunities for SMEs
When Wang Jianzhou, president of China Mobile, attended the 2009 SME Informatization Promotion Conference, he said that the Internet of Things is an important part of promoting the informationization of SMEs. First, the basic meaning of the Internet of Things
In the post-financial crisis era, where is the driving force for a new round of economic development? This is an urgent issue for many companies, especially high-tech enterprises. At present, many enterprises in our country are no longer satisfied with the production of some "products" with high technological content, but instead aim at the Internet of Things.
The concept of the Internet of Things was first proposed by the Massachusetts Institute of Technology in the United States in 1999. It was originally intended to be the “Internet of Things Connectedâ€. There are two meanings to this: First, the core and foundation of the Internet of Things is still the Internet, which is an extension and expansion of the Internet; secondly, its user end extends and expands to any item and item for information exchange and communication.
From this we can conclude that the so-called Internet of Things (The Internet of Things) is based on the Internet, via RFID, infrared sensors, global positioning systems, laser scanners and other information-sensing devices. The agreement will connect various information sensing devices to the Internet and exchange information and communications so as to solve various problems for customers.
Through the above definition, we can see that the essence of the Internet of Things is to use RFID, wireless data communication and other technologies to construct an "Inter2netofThings" that covers everything in the world. In this network, items (goods) can “communicate†with each other without human intervention. Its essence is the use of radio frequency automatic identification (RFID) technology, through the Internet to achieve automatic identification of goods (goods) and information interconnection and sharing.
In general, the main steps in the development of the Internet of Things can be summarized as the following three points:
(1) Identify the properties of the object. Properties include static and dynamic properties. Static properties can be stored directly in the tag. Dynamic properties need to be detected by the sensor in real time.
(2) It needs to identify the device to read the object's attributes and convert the information into a data format suitable for network transmission;
(3) The information of the object is transmitted to the information processing center through the network, and the processing center completes the related calculation of the object communication.
Second, the transformation brought to the enterprise by the Internet of Things
1. The company must have a new thinking
The application of the Internet of Things is a systematic project that includes policies, regulations, industry guidelines, application habits, and development environment. No single unit can fully control all IoT applications. New thinking is needed for the development of the Internet of Things.
For example, the monitoring module of the air conditioner allows the user to control the air conditioner through remote monitoring. The object of business application is air conditioning. From the user control mode, you can choose to control by mobile phone or computer terminal; from the network level, you can choose wired broadband, wireless broadband or mobile communication network to access the air conditioning; for the air conditioning monitoring module, you can also choose the cable , wireless or mobile communications. In so much space to choose from, the core of business applications is how to find profitable models, and let all parties accept this profit model. For this project, companies should change their traditional thinking. First, they should use business applications as their starting point, formulate new project development processes, and seek a reasonable and cooperative win-win model.
2. New opportunities for SMEs
Wang Jianzhou, president of China Mobile, attended the "2009 SME Informatization Promotion Conference" and said that the Internet of Things is an important part of promoting the informationization of SMEs.
In the future application of Internet of Things, small and medium-sized enterprises should get rid of the traditional idea of ​​only supporting equipment and services for network construction, and combine the business applications of the Internet of Things with device manufacturing. In the future, a new type of enterprise development model may come into being. It is an integrated service system service developer targeted at the development of IoT business application systems. In the future, IoT business applications will have smaller business particles, making them suitable for small and medium-sized enterprises with professional expertise.
3. Upgrading of the competitive environment
On the one hand, there is tremendous room for development in the Internet of Things field, and the government will give strong support to policies as a new industry. This year, Premier Wen Jiabao explicitly stated in the "Government Work Report" that the application and development of the Internet of Things should be accelerated. At the same time, local governments at all levels are also researching and formulating plans for the development of the local Internet of Things, providing policy support for the development of the Internet of Things.
On the other hand, companies in the relevant industries are also advancing vigorously into the Internet of Things. IT manufacturing giants Founder, Haier Group, New World, and Shenzhou Digital all launched attacks on the Internet of Things. Yang Xingguo, vice president of China Labor Technology, revealed that the Internet of Things will be the company's next most important economic growth point. As early as three years ago, Huagong Science and Technology established a division to develop core components of the Internet of Things. Currently, Huagong Technology has RFID (radio frequency identification technology) and sensor technology on the four key technologies of the Internet of Things, with orders reaching nearly RMB 100 million. In 2009, China Mobile and the People's Government of Wuxi signed a strategic cooperation agreement on “Jointly Promoting TD-SCDMA Integration with the Internet of Thingsâ€. Both parties will carry out environmental monitoring, local invasion prevention, and intelligence in various fields such as industry, agriculture, and public services. Transportation, smart grid, smart home and other application demonstration projects.
However, the Internet of Things industry is still in an early stage of development in China. The industry chain is long and there is a lack of a complete technical standard system and a mature business model. The integration of the industry is not enough, the lack of application programs that are conducive to the promotion of industrialization, the research power is also scattered, and the degree of concentration of the industry is relatively low. All these bring opportunities and challenges to related companies.
Third, the choice of business strategy
1. Transform business concepts
In the Internet of Things environment, multi-network, multi-technology applications will become a major feature of the Internet of Things. Business applications are the core of the Internet of Things. Whoever grasps the business applications will occupy the commanding heights in the competition for future Internet of Things. However, the Internet of Things is the communication of people and things, things, and things after human-to-human communication. This application is a combination of multiple business applications. Many business portfolios exhibit a long-tail effect, which allows companies to build a model and consider the applications of the Internet of Things in several layers from the bottom up. The first is the technical product layer, which is the technical support means and related equipment for realizing business applications. These devices take the terminal as the main form of expression; the second is the basic network layer, which is the supporting network for business application selection; the third is the network management layer, which is In a network, the business application is supported and managed in the network. The fourth is the business application network layer. It can be composed of single or multiple basic networks. The fifth is the business management layer, which is to realize the overall support and management of the entire business process. Of course, the core here is business applications. Therefore, companies must establish such a brand-new concept: The commanding height of the Internet of Things in the future is the mastery of various Internet of Things applications. Having mastered business applications, companies can choose different networks, operators or technical means to support applications. For example, Hangzhou Zheda Technology Service Co., Ltd. used to produce various kinds of energy-saving products. This year, they will expand the company’s industries into energy-saving system solutions for construction, metallurgy, and other industries. This means not only providing products for customers. More importantly, it analyzes through collecting various data and proposes solutions.
2. Optimize the organizational structure
The core of the Internet of Things is technical issues. It can be said that RFID is the vanguard of the development of the Internet of Things. At the same time as the key technology of the Internet of Things, all individual “identities†in the Internet of Things require the support of basic industries such as RFID and sensors.
For enterprises, SWOT analysis should be conducted around the Internet of Things to identify the advantages, disadvantages, opportunities, and threats of the company. Based on this, integrate effective resources, optimize organizational structure, build platforms, and train high-quality Internet of things talents. Strengthen technology research and development, increase cooperation in production, education, and research so as to master core technologies.
3 adjust the resource configuration
The Internet of Things has made a qualitative leap in the function of goods and services. These new functions will bring users a higher level of efficiency, convenience, and security, thus forming a new industry based on these functions. Enterprises must adapt to the development trend of the Internet of Things, adjust the allocation of resources, and concentrate quality resources on the Internet of Things-related business. At this point, some companies have taken the lead, and Cao Bin, chairman and president of Datang Telecom, said that the future of the Internet of Things will have great development prospects. Datang Telecom is actively adjusting resources and striving for new market opportunities. Take advantage when you arrive. The company will build a complete TD terminal industrial chain with additional distribution and launch TD handsets based on existing data cards, home information terminals, e-readers and other products.