It is the goal of martial arts as well as internal and external cultivation. It is also necessary for a company to truly market itself. How should the practice of internal (internal force) outside the sanitary ware company (moving style) be practiced?
Innovation derivative
Internal forces, originating from a company’s own strength and product trends, a well-functioning enterprise, its products must have a strong market share and leadership position, where internal forces are focused on R&D and production of enterprise products, as well as enterprises. The ability to operate and market judgment, a good product, not the R&D technical staff said, nor the company's decision-making layer said, is the need to combine the actual, get the market, reviewed by the majority of consumers can not It can't be arrogant. The really good products to sell, good reputation, and applicable functions to meet the psychological value needs are indispensable. We can no longer judge whether a product is selling well in the laboratory (except for exceptions.) With the exception of antibiotics and vaccine products, the future of a product cannot be determined solely by the heads of several people. Therefore, this internal force requires market inspection and research.
The new research and development of sanitary enterprises in the domestic market has been to take the plagiarism and learning, appearance mostly from Europe and the United States, and occasionally some retro products, and do not fish, plagiarism copied to the fur, the essence of many European and American brands have no real Understand that many high-tech content settings have been canceled, and the resulting products have become X-and-a-half, and are now the mainstream of domestic sanitary ware companies. There are also cross-industry resources for integration, such as the large-scale use of metal cabinet paint panels in the bathroom industry has begun to spread large-scale, but this reference is very good, to avoid the traditional bathroom cabinet products, some of the flaws.
The transition of the main material of sanitary products will be an important turning point in the sanitary ware industry in the next few years. The use of new materials for bathroom cabinets has begun to diversify. The material of the basin has been changed from the previous ceramics, glass to artificial stone and other composite materials. In the transition, a variety of sound and optoelectronic technologies have begun to be used on bathroom cabinets, greatly enhancing the epoch-making and humanized characteristics of sanitary products. If a sanitary enterprise cannot start with internal forces, it is simply imitating and plagiarism, and soon the market will be ruthless. The mechanism will be eliminated because consumers nowadays need new products, humane design requirements, and humanized functional requirements. It is not simply a bathroom fitting and facility.
The emergence of new products in sanitary ware companies is not an enterprise can do, this is an industry problem, the previous sanitary ware products in the era of development, there have been many derivatives, companies have to look for such opportunities, because the industry chain Only bigger can we reflect more social values ​​and social needs. Only in this way can we bring greater development space and profit to the company.
Breakthrough integration
As for the operation and promotion of a company, which is the operation and promotion of the market, sanitary ware enterprises have begun to move toward large-scale shops as the mainstream business mode and development pattern in recent years. The storefront area has also started from the initial 100 square meters. Level jumps, more than 1,000 square meters or even 3,000 square meters of sanitary ware stores began to appear, but when we enter the empty hall, we found that many companies have not achieved the skills of internal skills to achieve this skill, the number of products is very small, large number The bathroom exhibition hall appears to be more of a mosaic of lighting and floor and wall mosaics, so the move is the first move, it should be started, can not be too effective, a shot to drop a dragon ten Eight palms, the result did not see the enemy, he has been operating with injuries, and many bathroom brand dealers and manufacturers are making such a mistake, launched a store, less than 300 do not talk, the results were done for 2 years, 300 changed 200 , 200 to 100, and finally become a special zone, and finally withdraw the counter, so disappeared outside the consumer's vision, because what? In fact, the value of any bathroom brand is not directly related to the luxury and area of ​​its store. If the brand is big, even if it is only a few tens of square meters, the product has its own characteristics, the terminal has its own characteristics, and the sales skills are decent. I want to deal with it. There will be no major impact, bathroom brands are not high-end luxury brands after all, need to use a few hundred square hall to show the luxury of a handbag, and globrand industry profits do not support this kind of extravagance, so the first step is to join the bathroom is good! Can not be greedy for the whole, but by its constraints.
The second move of the moves is our operation. We must have a tendency of unrestrained development. The best development is a leaping style. We must do a good job to fly around, rather than stand alone. Many bathroom brands enter the market, look around, and always seem to Want to find your own accurate positioning, in fact, as long as someone is doing the bathroom market, as long as the basic value of their own brand, you can rest assured that the premise is that your internal strength to repair you can do it easily, products can attract most People's eyes, then you will not be far from success.